Business for Unicorns

Trainer & Staff Pay Calculator

Find sustainable pay that fits inside your Big 5 benchmarks.

Do this for one service at a time, not all services at once, or the math won't work. Fill in the three fields and we'll show you a sustainable range for trainer pay per session.

Your Inputs

Do this for one service at a time.
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Use an average across all pricing options for one service.
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Target: 90–100% for 1:1, 70–80% for small group, 65–75% for large group.

A Reminder About Our Benchmarks

  • Using our Big 5 Benchmarks, your total people costs, excluding the owner, shouldn't be more than 40% — with some limited exceptions.
  • If you pay trainers for anything outside training sessions (admin, manager tasks, etc.) or have non-training staff, all of it has to fit inside that 40%.
  • Trainers can typically make 25–35% of the per-session cost, depending on your market, to leave buffer for other staff costs.
Maximum session revenue
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Average session revenue
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Suggested Trainer Pay Per Session

25% — New trainer It's likely you can pay this per session to a new trainer.
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30% — Seasoned trainer The most you should pay a seasoned trainer per session.
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35% — Maximum The maximum you can pay any trainer per session.
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Other considerations. How does your trainer pay compare to your local market? To attract the best talent, aim to be in the top 20% of trainer pay in your area — that might mean raising your rates to stay competitive. And if your weekly average utilization is below the benchmarks above, you may need to cut some sessions or add members to hit your ideal trainer pay.
Suggested next steps.
  • 1️⃣ Create a shifty first draft (SFD) of your trainer pay based on your current schedule and utilization. Add it to all other people costs to confirm total people costs stay under 40% of monthly gross revenue.
  • 2️⃣ Talk to your coach or hop into Office Hours to fine-tune your model and plan implementation.

This calculator is a planning tool. Employment laws, taxes, and pay rules vary by country and area — confirm your pay structure with your own accountant or lawyer before implementing. See the Pricing & Staff Pay Playbook for full benchmarks and guidance.